Which eCommerce Platform Is Right For Your Business?

There is no doubt that running an online store is a great choice for most retail business’s looking to extend their demographic and get an online presence. You are able to put your products onto the world stage in a competitive environment and extend your current customer reach. There are many choices when choosing a content management system and picking through them can be a tedious task. Choosing an eCommerce platform can be confusing at first, but when you take a step back and think about what you need out of your online store it will become easier to narrow down your options. How much customization will you need for your store? This can narrow down your options immediately as many of the top platforms such as Volusion, BigCommerce, Shopify offer templates to get your store started and looking good without too much work on your part. At Pixel Precision we recommend Volusion due to its ease of use and straight forward back end user interface. The only let down to these shopping carts are limited free templates which can mean your site may look the same as many others on the web and it is always good practice to have a custom template built for your business.

WordPress is another up and coming platform that many business’s are choosing for eCommerce. Here at Pixel Precision we specialize in building eCommerce solutions with WordPress and due to its limitless customization the possibilities are endless. We also offer Volusion eCommerce stores for those that want to have their store up quick and do not need anything else besides the shopping cart.  Running your Bellingham Website with WordPress takes the thought out of content management as you can have unlimited pages, a blog, multiple sidebars, as many menus as you’d like and best of all the software is FREE! Most other eCommerce platforms will have a monthly fee usually based on the amount of products in your store. With WordPress all you pay for is the  design of the store and your credit card gateway and you’re off and running. You can even run your payments for free if you want to just use paypal, but it is recommended to use a gateway as it will be quicker for your customers to purchase their items.

If you are interested in building an eCommerce store for your business, contact us today and we can help you choose the right CMS and give you your options for designing a beautiful site to represent your company!